New BMW Film Series: Alter Egos

New BMW Films: Alter Egos

"The BMW 6 Series is often recognized for its elegant styling, but behind its striking facade lays incredible power and some of the most advanced technologies in the automotive industry," said Trudy Hardy, Manager, BMW Marketing Communications and Consumer Events, BMW of North America. "The "Alter Egos" film series is an innovative approach that enables us to show viewers the various sides of well known personalities as well as the BMW 6 Series."

Ensemble, partnered with the distribution and production company Plum, worked together to produce the "Alter Egos" films for BMW. They can be seen on the Plum Television and Online Network, which operates in Nantucket, Martha's Vineyard, the Hamptons, Miami Beach, Aspen, Vail, Telluride and Sun Valley. No news on whether they see a wider distribution in the coming months.

This isn't the first time BMW has been the focal point on the silver screen- BMW collaborated with Clive Owens and several esteemed directors to deliver a series of 8 short films in 2001 and 2002. In addition to watching online, they also were shown on IFC. A few of them even made the Cannes Film Fest.

Can you name the series?

Highlight below for answer...

ANSWER: THE HIRE

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